Soft Paws is a brand ahead of its time, rooted in tradition and quality, with a clear passion
for everything it does. However, it needed a visual identity that matched its exceptional
journey and unique vision.

With this goal in mind, we aimed to create a brand that is not only visually appealing but
also elevates the company to a completely new level, conveying a friendly and modern
image capable of representing all the attributes that define it.

The next step was to create a unique, minimalist symbol, yet filled with meaning. Besides
the figure representing pets, we incorporated a heart, symbolizing love and care. This
combination of elements reflects the era we live in, where pets, especially dogs and cats,
have carved out a special place in people’s hearts and families.