Here is a list of content marketing formats that are proven to work well at growing an audience that likes, knows and trusts you. If you don’t currently have all of these types of content, use this list as inspiration for your next content.
The most popular form of content consumed
online. You don’t have to be a Hollywood
filmmaker to create video content. Start
with your phone or webcam.
High quality, long format. Think about your
audiences biggest pain points and write an
ultimate guide that helps helps them
conquer those problems.
A great lead magnet to help grow your email
list. Create the ultimate beginner’s guide to
whatever your business does or put
together your top 10 blog posts as an ebook.
Easy to digest, and eye-catching. Use a free
tool like Canva.com to easily create your
own infographic. These are easily shared
and great for posting on Pinterest.
Over 50% of the U.S. population has
listened to a podcast, and it’s one of the
best ways to grow an audience that engages
with you often and for a long time.
The best way to teach someone a new skill.
With modern tools like Teachable or Udemy,
anyone can create easy-to-take online
courses for your audience.
A great way to connect with your audience.
Use Facebook or Instagram to go live for
your audience, and create an instant
connection that builds trust.
The highest ROI of any form of content or
marketing. Write a weekly newsletter that
doesn’t sell – rather inspires, educates or
simply entertains.
Expand your audience by interviewing
influencers in your space. By collaborating
with others who have an audience, you can
instantly attract new potential customers.
Long-form video content that attracts an
engaged and live audience. Use tools like
YouTube Livestream (free) or Zoom (paid)
to host your own live webinar.