This project serves as a comprehensive strategic framework for modern digital marketing, focusing on building long-term brand authority rather than short-term sales tactics.
I utilized the AIDAR model to map the customer journey from initial discovery to long-term loyalty
Awareness & Interest: Using searchable content like blog posts and videos to answer audience questions.
Desire: Building emotional connections through case studies and testimonials.
Action: Implementing clear calls-to-action (CTAs) for purchases or newsletter sign-ups.
Retention: Ensuring customer loyalty through follow-up sequences and exclusive offers.
To ensure measurable success, this plan adopts the OKR (Objectives and Key Results) framework used by industry leaders like Google:
Objectives: Defining high-level future accomplishments, such as growing a social media presence.
Key Results: Setting quantitative milestones, like increasing subscribers by a specific percentage.
The strategy includes a deep dive into user behavior metrics to refine ROI:
Bounce Rate Management: Reducing site exits by improving internal linking and content quality.
Time on Page: Comparing engagement levels across different content types to determine what resonates best.
A/B Testing: Utilizing tools to test email subject lines and headlines for maximum open rates
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