This portfolio item showcases a high-level marketing plan for Sonic, a tech start-up entering the aggressive smartphone industry with a focus on product differentiation and value-added pricing
A rigorous situation analysis was conducted to identify a path to a 1% market share within the first year
The plan identifies and addresses the specific needs of five key demographics
Focused on "on-the-go" communication and organization.
Prioritizing data access, security, and productivity tools.
Targeted via a secondary strategy emphasizing multimedia and social networking.
A 360-degree approach to the product launch:
A 64GB multimedia device featuring a 12MP camera and hands-free voice recognition.
A $250 wholesale strategy designed to capture market share from established competitors
Strategic distribution through office superstores (Staples, Office Depot) and online retailers like Amazon
A multi-phase rollout including trade shows, celebrity-led radio ads, and user-generated video contests
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