Media Buying in Saudi Arabia — Campaigns Reported in the Platforms’ Own Numbers
Media buying is where marketing money turns into measurable results — or does not. We plan, buy and optimise paid campaigns on Meta, Google, TikTok and Snapchat for Saudi businesses, and report in each platform’s own numbers. Below are selected dashboards from client accounts, with names and customer data removed.
How We Run Paid Campaigns
Tracking before spend
Campaigns are only as good as what they can measure. Before the first riyal is spent we set up conversion tracking and connect it to the store or the lead form, so results are counted as orders and enquiries, not just clicks. See paid advertising.
An account built to scale
Campaigns, ad sets and audiences are organised by product and intent, with budgets split between testing and what already works, so growth does not turn the account into a mess. This is how we run every paid advertising account.
Creative made for each platform
A Snapchat video, a Meta carousel and a TikTok clip are different jobs. Our in-house team produces the formats each platform rewards — see content production.
Daily optimisation
We check spend, results and creative every day: pausing what is not working, moving budget to what is, and refreshing creative before it tires. On search, keywords and bids are handled through Google Ads management.
Remarketing and catalogues
Visitors who looked and left are the cheapest customers to win back. Where the store platform allows it, we connect the product catalogue so campaigns can show people the products they viewed.
Reporting in the platform’s own numbers
You see what the ad platform reports — spend, results and cost per result — in a regular report, from ad accounts that stay in your name with full access from day one. Starting prices are on the pricing page.
Meta Ads — Facebook and Instagram
Meta Ads — 99 campaigns
EGP 1,050,426 spent · 8.46M reach · 38.98M impressions
Meta Ads — 50 campaigns
876,931 reach · 2.73M impressions · $2,336.54 spent
Meta Ads — 24 campaigns
EGP 88,796 spent · 1.93M reach · 5.70M impressions
Google Ads — Search and Performance Max
Google Ads manager — all-time overview
15.1M clicks · 4.12B impressions (Jan 2011 – Dec 2019 range shown)
Google Ads — 10 managed accounts
EGP 1,439,874 cost · 2.98M clicks · 212.6M impressions · 1.40% CTR
Google Search campaign
1.59K clicks · 310.88 conversions · SAR 11.40 per conversion
Google Performance Max (sales)
936 clicks · 17 purchases · SAR 60.59 per conversion · SAR 1.03K cost
Snapchat Ads
Snapchat — 2021
SAR 47,142 spent · 20.65M impressions · 225,985 swipe-ups · 1.09% swipe-up rate
Snapchat — Dec 2021 to May 2024
SAR 151,998 spent · 23.03M impressions · 669,044 clicks · 2.91% click rate
Snapchat — Sep 2022 to Dec 2023
SAR 7,782 spent · 2.02M impressions · 28,764 clicks · 1.42% click rate
TikTok Ads and Store Platforms
TikTok Ads — 25 Dec 2023 to 16 Jan 2024
SAR 12,796 cost · 4.01M impressions · 59,849 clicks · 40,351 conversions
Salla store orders
Recent orders in a client store on Salla. Customer names and order numbers removed.
Zid store orders
Orders list in a client store on Zid, paid with mada, Tabby, Apple Pay and Tamara. Customer names and order numbers removed.
Selected dashboards from client accounts, shown as each platform reports them. Names and customer data are removed. Some accounts are billed in Egyptian pounds (EGP) even when the campaigns target Saudi Arabia, and Snapchat’s interface shows a dollar symbol on accounts we run in Saudi riyals (SAR). Past results do not guarantee future results.
Media Buying FAQs
Media buying is planning, buying and managing paid ad space on platforms such as Meta, Google, TikTok and Snapchat, and optimising the spend towards a result like orders, leads or app installs. We handle the whole loop: tracking, account setup, creative, daily optimisation and reporting.
You do. Ad accounts, tracking and analytics stay in your name with full access from day one, so you can see everything and take it with you.
The ad budget is paid directly to the platforms from your own account. Our fee is a separate monthly management fee, and paid advertising management starts from SAR 2,000 per month. See the pricing page for every starting price.
No. They are selected examples from real client accounts, shown as the platforms report them. Results depend on the product, price, market, creative and budget, and we do not guarantee a result.
Some ad accounts are billed in Egyptian pounds even when the campaigns target Saudi Arabia, and Snapchat’s interface shows a dollar symbol on accounts we run in Saudi riyals. The platform shows the account’s own currency settings; we show the screenshots unchanged apart from removing names and customer data.
Meta (Facebook and Instagram), Google (Search, Performance Max and more), TikTok and Snapchat. See our paid advertising service and our Google Ads service for what each includes.
Ready to Start? Let Us Look at Where You Are First
Book a free 30-minute consultation. We will review your website, your accounts and your current campaigns, and give you a candid opinion on your growth priorities — whether or not you work with us.