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ARA — brand identity for a coffee brand in Jeddah

A warm, minimal identity for ARA in Jeddah: a flame-and-cup mark in bronze, a bilingual wordmark, and applications across packaging, cups, bags and apparel.

  • Client: ARA (آرا)
  • Industry: Food & beverage · coffee
  • Location: Jeddah, Saudi Arabia
  • Year: 2023
  • Services: Brand identity

The challenge

ARA needed a brand that reads premium on a cup and on a shelf, in Arabic and English.

What we did

  • Logo mark and bilingual wordmark
  • Colour and typography
  • Packaging, cups, bags and apparel
  • Signage and social templates
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