Ministry of Environment, Water & Agriculture — strategy, content and PR
Strategy, design, social media, production and PR for MEWA: long-form Arabic infographics and awareness campaigns on agriculture and water conservation, in the ministry’s green identity.
- Client: Ministry of Environment, Water & Agriculture (MEWA)
- Industry: Government
- Location: Riyadh, Saudi Arabia
- Year: 2019
- Services: Marketing strategy · Social media management · Content production · Content writing · Public relations
The challenge
Government content must be accurate, on-brand and readable at a glance — on mobile as well as in print. The brief was information-dense material that people actually read.
What we did
- Communication strategy for awareness campaigns
- Infographic design series on agriculture, water and environment
- Social media content and publishing
- Arabic copywriting and editing
- Media production and PR support
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