Soft Paws — brand identity and marketing strategy in Al Khobar
A friendly brand identity and marketing strategy for Soft Paws in Al Khobar: a heart-and-paw mark, teal palette, and a strategy defining goals, tone of voice and content pillars.
- Client: Soft Paws
- Industry: Pet care
- Location: Al Khobar, Saudi Arabia
- Year: August 2025
- Services: Brand identity · Marketing strategy
- Follow: Instagram
The challenge
Soft Paws is rooted in tradition and quality but needed a modern, approachable identity — and a clear plan for how to speak to pet owners.
What we did
- Marketing strategy: goals, objectives, tone of voice
- Logo and heart-and-paw mark
- Colour and typography system
- Brand guidelines and applications
Ready to Start? Let Us Look at Where You Are First
Book a free 30-minute consultation. We will review your website, your accounts and your current campaigns, and give you a candid opinion on your growth priorities — whether or not you work with us.