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VIII — brand identity and strategy for a luxury fashion label in Riyadh

Brand identity and strategy for VIII in Riyadh: a sculpted V monogram, burgundy-and-silver palette, editorial moodboard and brand book for a luxury fashion label.

The challenge

VIII is built on quality, luxury and elegance. The identity had to feel timeless and high-fashion from the first glance.

What we did

  • Brand strategy and discovery
  • Moodboard and creative direction
  • Monogram and wordmark
  • Colour, typography and pattern system
  • Brand book
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