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YASO — social media for a pizza restaurant in Al Qatif

Dark, product-first social media for YASO, a Saudi pizza eatery known for fresh, high-quality ingredients: top-down food photography, minimal type and a grid that sells the pizza first.

The challenge

YASO blends traditional and local flavours with quality ingredients, but the feed did not show it. The brief was a premium look that still feels warm and appetising.

What we did

  • Social media strategy and content plan
  • Instagram visual direction: dark palette, product-first grid
  • Food photography art direction and retouching
  • Post, story and menu-highlight templates
  • Monthly publishing and account management
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